Stella & Chewy’s is the first pet food company to ever sponsor Academy Awards® screenings for a film being considered for an Oscar® nomination
Stella & Chewy’s, the well-known maker of premium raw dinnersand treats for dogs and cats, has agreed to sponsor a series of Academy Award® and Golden Globe® moviescreenings in Los Angeles and New York to promote the highly acclaimed animated feature length film My Dog Tulip based on J.R. Ackerley’s best selling memoir of the same name.
Never before, in the history of Academy Awards® or Golden Globes® marketing campaigns, has a pet food company become involved in the nomination process by underwriting a movie screening program of this magnitude.
This series of private screenings will be held during the first two weeks of December at theaters in L.A. and New York for members of both the Hollywood Foreign Press Association and Academy of Motion Picture Arts and Sciences in order to help the film get nominated for both a Golden Globe® Award and Oscar®. For this independently produced film to compete against the other 14 animated feature films being promoted by the “mega” studios, the producers of My Dog Tulip needed a financial benefactor to come to their rescue to help them bring this remarkable film to the attention of members of both organizations. Their story won the heart of Marie Moody, President and Founder of Stella & Chewy’s, the small but fast-growing natural pet food company.
“The film reminded me of how I adopted Chewy, then Stella from a Los Angeles shelter,” she commented. “Now ten years later, they’re still my dearest friends.” “Being an independent, underdog film producer – like a small, independent pet food maker – isn’t easy. When you’re running with the big dogs, you need all the help you can get. So we’re doing our part to help ‘Tulip’ succeed against the larger studio campaigns. It was a natural fit.” “We hope that our unprecedented support will help propel this wonderful story to an Oscar nomination,” commented Moody. “I just love the film and I’m sure all passionate animal lovers, including Academy members, will feel the same way.” Featuring the voices of Christopher Plummer, the late Lynn Redgrave and Isabella Rossellini, this animated Oscar hopeful renews Ackerley’s frank yet tender prose for a new generation to enjoy. L.A. and New York media critics are already raving about the film. Graham Fuller of Vanity Fair has declared it “the love story of the year.”
Over 60,000 watercolor-like drawings bring to life J. R. Ackerley’s critically acclaimed memoir, My Dog Tulip. Originally published in 1956, this bittersweet tale of the transformative relationship between the accomplished BBC arts editor and his hand-me-down dog has earned countless literary accolades. Now adapted to the silver screen, My Dog Tulip has cinema critics and pet enthusiasts barking for joy, Stella & Chewy’s included. To learn more about Stella & Chewy’s, visit www.stellaandchewys.com.