Vitamins and supplements—particularly probiotics—are big business for humans, and they’re also gaining popularity in the pet market. According to the American Pet Products Association, Americans spend more than $600 million a year on vitamins and supplements, including probiotics, for their animal companions.
According to Brad Kriser, healthy pet expert and owner of Kriser’s, a multi-unit pet retailer specializing in all-natural pet food and supplies, every pet should take probiotics.
Probiotics are a big player when it comes to keeping your four-legged friend in tip-top shape. Probiotics are the essential link between feeding your pet a healthy diet and proper digestion.
Probiotics come in many forms, such as powders, tablets and liquids and also are integrated into select food and treats. Regardless of the delivery method, probiotics provide great benefits that include:
· Improved break down, synthesis and absorption of essential nutrients, like fiber. Because a dog or cat’s intestines are much smaller than humans, it needs the extra boost to properly absorb nutrients in a faster time.
· Control of gastric problems, such as gas, diarrhea and vomiting
· Easier transition to a new food by helping the intestines properly break down the new protein source
· Restoration of the “good” bacteria essential to digestion that is lost when a pet takes antibiotics
· Enhancement of overall health and immunity by keeping your pets first line of defense—the digestive tract— in optimal shape