Archive for November, 2010

“My Dog Tulip” and Stella & Chewy, too.

Monday, November 29th, 2010

Stella & Chewy’s is the first pet food company to ever sponsor Academy Awards® screenings for a film being considered for an Oscar® nomination

Stella & Chewy’s, the well-known maker of premium raw dinnersand treats for dogs and cats, has agreed to sponsor a series of Academy Award® and Golden Globe® moviescreenings in Los Angeles and New York to promote the highly acclaimed animated feature length film My Dog Tulip based on J.R. Ackerley’s best selling memoir of the same name.

Never before, in the history of Academy Awards® or Golden Globes® marketing campaigns, has a pet food company become involved in the nomination process by underwriting a movie screening program of this magnitude.

This series of private screenings will be held during the first two weeks of December at theaters in L.A. and New York for members of both the Hollywood Foreign Press Association and Academy of Motion Picture Arts and Sciences in order to help the film get nominated for both a Golden Globe® Award and Oscar®. For this independently produced film to compete against the other 14 animated feature films being promoted by the “mega” studios, the producers of My Dog Tulip needed a financial benefactor to come to their rescue to help them bring this remarkable film to the attention of members of both organizations. Their story won the heart of Marie Moody, President and Founder of Stella & Chewy’s, the small but fast-growing natural pet food company.
“The film reminded me of how I adopted Chewy, then Stella from a Los Angeles shelter,” she commented. “Now ten years later, they’re still my dearest friends.” “Being an independent, underdog film producer – like a small, independent pet food maker – isn’t easy. When you’re running with the big dogs, you need all the help you can get. So we’re doing our part to help ‘Tulip’ succeed against the larger studio campaigns. It was a natural fit.” “We hope that our unprecedented support will help propel this wonderful story to an Oscar nomination,” commented Moody. “I just love the film and I’m sure all passionate animal lovers, including Academy members, will feel the same way.” Featuring the voices of Christopher Plummer, the late Lynn Redgrave and Isabella Rossellini, this animated Oscar hopeful renews Ackerley’s frank yet tender prose for a new generation to enjoy. L.A. and New York media critics are already raving about the film. Graham Fuller of Vanity Fair has declared it “the love story of the year.”

Over 60,000 watercolor-like drawings bring to life J. R. Ackerley’s critically acclaimed memoir, My Dog Tulip. Originally published in 1956, this bittersweet tale of the transformative relationship between the accomplished BBC arts editor and his hand-me-down dog has earned countless literary accolades. Now adapted to the silver screen, My Dog Tulip has cinema critics and pet enthusiasts barking for joy, Stella & Chewy’s included. To learn more about Stella & Chewy’s, visit

Fire Safety Month Goes to the Dogs (and Cats)

Monday, November 29th, 2010

Pet fire safety materials free to pet owners and fire departments

In honor of “October is National Fire Safety Month” Petplan pet insurance and Wag’N Enterprises pet safety gear are joining forces to offer free rescue window alerts for dogs and cats. Petplan offers the only window alerts that can be customized to feature a loved pet’s photo, name, and potential hiding spots to help expedite rescue. For every 100 pet rescue alerts created during the months of October and November, a pet oxygen mask kit will be donated to a U.S. fire department.

According to the National Volunteer Fire Council, an estimated 500,000 pets are affected by home fires each year. Motivated by fire-related injury claims, Petplan launched their pet rescue window alert campaign in 2008 to help save more pets in emergencies.

“Pets often hide during fires. Knowing the pet’s name or where they might be located can be helpful. Pet rescue alerts need to be kept up to date for the safety of family pets and our firefighters,” cautions Lt. Kevin Grogan of the Eastchester Fire Department in New York.

Locating a pet in a fire is only the first step. Saving the pet’s life is another.

“Pet oxygen masks are crucial at the scene of a fire to prevent the harmful effects of smoke inhalation. The access to oxygen can mean the difference of life and death for a pet,” advises Dr. Ernie Ward of Seaside Animal Care in North Carolina.

Most fire stations are not equipped with pet oxygen masks to assist animals in medical distress. Chanel, a Yorkshire terrier, barely survived smoke inhalation and carbon monoxide poisoning from a house fire in Pennsylvania. A pet insurance subscriber, Chanel’s guardian was reimbursed over $1,100 for her emergency veterinary care by Petplan.

To keep pets safe, free personalized pet rescue alerts are available on Petplan’s webpage ( The number of Wag’N Oxygen Mask Kits donated to fire departments will be based on the number of uploaded photos during the national campaign running October 1st – November 30th.

Santa Has Rudolph’s Red Nose to Guide His Sleigh at Night, Your Pet Has PupLight

Monday, November 29th, 2010

PupLight® Guides You and Your Dog on Safe Walks after Dark

In the winter months, many dog owners amusingly wish they had their own Rudolph the Red-Nosed Reindeer to safely navigate slick sidewalks, cross dangers intersections, and to be more visible to motor vehicles who often cannot see dogs and their dog walkers when it is dark and the weather turns foul.

With the highly-acclaimed PupLight® illumination device designed for canine safety and worn by dogs, this night-time safety issue is finally answered. PupLight®, the most highly-acclaimed product developed to ensure canine safety by “lighting the way” and making dogs and their owners more visible at night, PupLight addresses a serious threat for dogs that all too often suffer trauma injuries or death when hit motor vehicles, heart-breaking accidents that soar dramatically in the winter months.

In fact, PupLight® is brighter than the common flashlight. Powered by three AAA batteries, PupLight “lights the way” with three powerful LED lights than can be seen for blocks at dusk or in the dark of night. This handy and affordable safety device comes with a two-piece, adjustable band, which is easily worn by dogs of all sizes and breeds.

According to Jackie Simoni, inventor and president of Puplight, “As a life-time dog lover I developed PupLight to fill a void in pet industry. Based on customer feedback, we know that this product is providing peace-of-mind for dog lovers and keeping dogs safe.”

The Threat Is Real

While no organization compiles national data on the number of trauma injuries, or the incidents of death among America’s 74.8 million canine companions, there are studies that address the seriousness of the issue. In a frequency study of trauma injuries conducted by the University of Pennsylvania Animal Hospital, being hit by a car was found to be the leading cause of injuries. Of 970 cases, 616 (or 53.2 %), were attributed to dogs being hit by vehicles. Yet another study involving 129 cases conducted by the University of Georgia Small Animal Teaching Hospital, the incidence of dogs being hit by vehicles topped the list. A total of 69 dogs (or 53.5%), were attributed to trauma caused by being hit by a motor vehicle.

“Injury prevention includes careful management of a pet’s environment by removing possible threats and by eliminating situations that might put pets at risk,” Simoni says. “To prevent accidents or injuries caused by moving vehicles, pets should be kept on a leash at all times.”

Based on scientific data, and later from an outpouring of testimonials from customers who have purchased PupLight, Simoni knew her invention would address an un-met need in the burgeoning pet industry. While optimistic, she emphasizes that millions of dogs remain at risk and could be protected with PupLight if worn after dark. “PupLight makes a dog and the dog walker visible to traffic, and allows the dog walker to see ahead and spot potential hazards,” said. Simoni.