Posts Tagged ‘contest’

PetSafe ‘Bark for Your Park’ contest promotes Dog Safe Communities

Thursday, May 3rd, 2012

Nominate your city to win a $100,000 dog park

Can a dog park transform a community? One pet-loving company believes so.

PetSafe, a leading innovator in pet behavior and lifestyle solutions, is offering its second annual “Bark for Your Park” contest. Last year, Huntington, W. Va., was named “top dog” and won a $100,000 dog park through the nationwide contest. This year, the contest is bigger and better: In addition to the $100,000 grand prize for one U.S. city to build a local dog park, two additional pet-passionate finalist cities will receive $25,000 to put toward their dog park plans.

“In these times of economic distress, and minimal civic resources, it is a great relief to have a member of the corporate sector step up to not only fill a void, but to help make dreams come true by helping communities in need,” said Kevin Brady, executive director of the Greater Huntington Park & Recreation District. “That’s what PetSafe did. We were ‘barking’ for a dog park, and PetSafe heard us.

“But we gained a lot more than winning an off-leash park for our dogs. We gained a source of pride, more green space to enjoy, a place for socialization and fellowship, an opportunity for increased healthy activity for owners and their pets, and a resource to encourage responsible pet ownership in our community. It was a win-win-win all around.”

Dog parks enhance the pet ownership experience in a community, which helps encourage pet adoptions and foster healthy pet-owner relationships, according to Randy Boyd, president and CEO of PetSafe.

Boyd added, “We strongly believe that dog parks can help decrease animal homelessness and euthanasia in that community. Not only are dog owners across America asking for off-leash parks to encourage play, exercise and socialization, we know these dog parks have a positive and lasting effect on the communities as a whole.”

While the contest kicks off May 1, PetSafe encourages community members to start planning early as the “Bark for Your Park” contest will be largely driven by community support. Citizens and pet owners across the U.S. are encouraged to visit to nominate their city starting May 1 and to vote every day for their favorite city to move forward in the contest. Once your city has been nominated, PetSafe will review the availability of land and civic leaders’ support. For the best chance to become a finalist, a city should excel in all three categories of land availability, support from civic leaders and community votes.

On June 15, PetSafe will select 15 finalist communities to produce a video and continue “barking” for their park. The finalist city with the most votes will receive $100,000 to build a PetSafe dog park. The runner-up and the city with the highest percentage of votes to its population will each receive $25,000. Winners will be announced on August 3.

“We expect animal lovers and community leaders across the U.S. will work together to achieve their goal for a community dog park, so we encourage everyone to start getting involved today,” Boyd said. “We want to hear every U.S. city ‘bark’ for their park!”

For more information about the PetSafe “Bark for Your Park” contest and ideas on how to get your community involved, visit

Beneful® Breaks Ground on Dog Park in Alabama

Sunday, March 4th, 2012

Local Dog Owner’s Ideas Help Inspire Renovation

Paws got dirty at a special groundbreaking event in the off-leash area of Alabaster, Alabama’s Veterans Park that was hosted by Beneful® brand dog food to kick off its second $500,000 Dream Dog Park renovation.

Licensed contractor Jason Cameron, who hosts DIY Network’s “Desperate Landscapes” and is managing the renovation, joined Alabaster City officials and representatives from the dog food brand to unveil the blueprint for the half-million dollar transformation. Also in attendance were local resident Jennifer Wilson and her dog Honey Belle, who was found as a stray in Veterans Park. Wilson is the Grand Prize winner of the 2011 Beneful Dream Dog Park Contest that invited dog owners across the country to answer the question: “If you had $500,000 to create a dream dog park for you and your best buddy, what would you do?” As Grand Prize Winner, Wilson’s ideas are helping serve as inspiration for the makeover of the off-leash area in Veterans Park.

The renovated dog park, which will be unveiled in summer 2012, will include many fun features designed to inspire play, such as water splash pads to keep pooches cool during the dog days of summer; exercise paths with hills to climb and tunnels to explore; a large fetch field for big dogs and a mini-fetch football field for small dogs; as well as a community gathering spot, among other features.

“The City of Alabaster cannot begin to express its gratitude to Beneful for this generous $500,000 in-kind donation to create a first-of-its-kind Dream Dog Park right in our own backyard,” said City of Alabaster Mayor David Frings. “Veterans Park is already a great source of pride for this community. Once renovated, the off-leash area will become an even more popular play destination for local residents and a tourist attraction for years to come.”

“For millions of dog owners, life is better when they are with their four-legged best buddies, whether they are running an errand, going for a walk or playing at the local dog park,” said Ken Wilhelm, Beneful® brand director. “Our mission is to help inspire more opportunities for owners and dogs to play together by creating dream destinations for entire communities to enjoy. We’re looking forward to unveiling our Dream Dog Park in Alabaster this summer.”

Wilson’s winning entry in the 2011 Beneful® Dream Dog Park Contest was selected from hundreds of submissions based on consumer voting and judging by the Beneful Dream Team, led by Cameron and pet expert Arden Moore, who provides expertise on the renovation from a dog’s point of view. The Dream Team’s judging counted for 90 percent of the final score and the public vote was 10 percent of the final score to select the winner. The judging criteria included: creativity of the idea to enhance your daily adventure with your dog at your neighborhood dog park (60%); feasibility of bringing the idea to life (20%); and effective demonstration of how life is better together with your dog (20%).

In addition to having her ideas help serve as inspiration for the makeover, Wilson received a $10,000 check at today’s event that she donated to the Shelby Humane Society, of which she is Executive Director.

Beneful unveiled its first $500,000 Dream Dog Park in Newtown Park in Johns Creek, Ga., in June 2011. For more information on the contest, please visit

Vote for your “Hero Dog”

Saturday, August 20th, 2011

The American Humane Association Hero Dog Awards™, presented by Cesar® Canine Cuisine, honor the thousands of dogs making a difference every day with their compassion, comfort and intuition. In its inaugural year, our Hero Dog Awards have already drawn the attention — and votes — of hundreds of thousands of dog-lovers.

Celebrities and animal advocates have stepped up to support this extraordinary program, which celebrates the incredible human-animal bond. Celebrity judges and panelists include Victoria Stilwell of Animal Planet’s “It’s Me or the Dog,” Betty White, Martha Stewart, Whoopi Goldberg and Orlando Brown!

Help by voting for your Hero Dog! See the website