Posts Tagged ‘dog breed’

NYC’s Largest Free-Pet-Adoption Event Ever – June 1 & 2

Sunday, May 26th, 2013

Mayor’s Alliance for NYC’s Animals Hosts “Maddie’s Pet Adoption Days”

If anything can warm the hearts of the toughest New Yorkers, it’s the sight of adorable dogs and puppies, kittens and cats – all in need of permanent loving homes. During the weekend of June 1-2, New Yorkers will have a chance to adopt thousands of them at New York’s (and the nation’s) largest FREE-pet-adoption event ever.

Called Maddie’s Pet Adoption Days, the two-day event will take place at more than 50 locations throughout the city, as well as in communities in California, Florida, Nevada and Wisconsin. Locally, the event is being hosted by the Mayor’s Alliance for NYC’s Animals, a coalition of more than 150 nonprofit shelters and rescue groups whose mission is to end the killing of cats and dogs simply because they do not have homes.

All of the adoptable animals available during Maddie’s Pet Adoption Days are homeless and currently live in animal shelters or with rescue groups. They’ve been spayed, neutered, microchipped and vaccinated. While many have had rough starts, they have lots of love to give and need permanent, loving homes. All adoptions are FREE thanks to generous funding from Maddie’s Fund, a California-based family foundation whose goal is to empty the shelters in each participating community.

Animals will be up for adoption all across New York City and a single mega-event will take place in Manhattan each day. On Saturday, June 1, from 11am to 5pm, pets will be available for adoption outside Petco on West 92nd Street (southwest corner of Broadway). On Sunday, June 2, from 12pm to 5pm, the action moves downtown to the area outside the Petco Union Square (between 17th and 19th Streets). New Yorkers can find locations in other boroughs by logging on to the Alliance website,

The Challenge

More than 38,000 homeless dogs and cats were taken in by shelters and rescue groups in New York City last year. Yet, if New Yorkers understood the benefits of adopting pets from such organizations rather than purchasing them from pet stores and breeders, many, if not all, of these animals could find loving homes.

To name just few advantages …

… Expert advice. The staff and volunteers of shelters and rescue groups know their furry charges’ personalities and quirks well. That means they can offer spot-on advice and excel at matching prospective owners with the perfect pets for them.

… Ready, set, go. Pets adopted from shelters and rescue groups come already spayed/neutered, vaccinated and, often, microchipped. That means big savings for new pet owners – not only in terms of money, but in terms of time and worry, too.

… Saves money. While adoption fees vary from shelter to shelter, they’re always much lower than the fees charged by pet stores and breeders. (At the June 1-2 Maddie’s Pet-Adoption Days events all adoptions are FREE.)

… More choice. Shelters and recue groups offer a variety of breeds and mixes. That includes large number of pure breeds, which account for roughly 25 percent of all shelter pets.

… Saves lives. Adopting from rescue organizations reduces the demand for so-called puppy mills, which breed dogs and cats under cruel and painful conditions.


Calling All Big Guys Who Own Small Dogs

Tuesday, April 26th, 2011

Prissy, pampered, high maintenance and spoiled . . . these are some of the words Americans use to describe small dogs or their owners, according to a recent survey conducted on behalf of Mighty Dog® Food For Small Dogs About the 2011 Mighty Dog ® Survey.
The Mighty Dog® “Big Guy, Small Dog” survey was conducted by OmniTel, a weekly national telephone omnibus service from GfK Roper, a division of GfK Custom Research North America. The sample for each week’s OmniTel wave consists of 1,000 completed interviews, made up of male and female adults (in approximately equal number), all 18 years of age and over. Each OmniTel study is based on a random digit dialing (RDD) probability sample of all telephone households in the continental United States.

While small dog breeds have been growing in popularity over the past decade According to the AKC, five of the top 10 most popular dog breeds in the U.S. in 2010 were small dog breeds., the survey confirms that they continue to be unfairly stereotyped, along with their owners.

Two-thirds of the Americans surveyed describe small dogs as pampered (68%) and yappy (66%), and they describe people who own them as spoiled (54%) and high maintenance (52%). In addition, small dog owners are overwhelmingly perceived as female (69%) vs. male (35%), and only 17 percent of Americans describe a man who owns a small dog as “macho.”

Enough is enough!!! That’s the message from professional football champ, linebacker and proud small dog owner A.J. Hawk, who is teaming up with Mighty Dog® to help prove that small dogs and the people who own them defy stereotypes. Hawk is inviting guy’s guys across the country to enter the Mighty Dog® “Big Guy, Small Dog” Contest ( to help change the misperceptions. Eleven lucky winners and their dogs may be featured in a 2012 calendar with Hawk and Todd.

“As a big guy who is the proud owner of a four-pound Chihuahua named Todd, I want to help spread the word that small dogs make a perfect companion for anyone, regardless of sex, age, stature or lifestyle,” said Hawk, who is 6’1” tall and weighs 247 pounds. “Todd is my best friend because he is fun-loving and adventurous, and he has no idea how small he is. He has a Mighty attitude that makes me smile and I just love to hang out with him.”

About the Mighty Dog® “Big Guy, Small Dog” Contest

Guy’s guys who love nothing more than taking their pint-size pooch for a run in the park are invited to enter the Mighty Dog® “Big Guy, Small Dog” Contest. Or, a family member or friend can enter a Big Guy on his behalf. To enter the photo/essay contest, visit www.mightydog.combetween April 20 and June 1, 2011. Each entry must include a short essay (150 words or less) describing why the Big Guy selected a small dog as his companion and how they share a Mighty life together filled with fun and everyday adventures. The entry must also include a photo of the Big Guy with his small dog. For a copy of the Official Contest Rules, visit the Mighty Dog website.

Up to thirty finalist entries will be selected by an outside judging panel and will be featured on the Contest website for consumer voting to help select the 11 Grand Prize winners. The voting period will run from June 22 through July 6, 2011. A.J. Hawk will also judge the up to 30 finalists to help select the 11 Grand Prize winners using the following criteria: appropriateness to contest theme (40%); quality of essay (35%); Mighty personality (25%).

The 11 finalists with the highest combined judging and voting scores will be named the Grand Prize winners and will each receive a trip to Los Angeles, Calif., with their small dog companion to take part in a professional photo shoot. Their photo may be included in the Mighty Dog® “Big Guy, Small Dog” 2012 calendar, which will feature A.J. Hawk and Todd. The calendar will be available for download on the Mighty Dog website in 2012. For every calendar download, the Mighty Dog brand will make a $1 donation (up to $10,000) to, a non-profit pet adoption charity.

In addition to the opportunity to be featured in the 2012 Mighty Dog “Big Guy, Small Dog” calendar, the 11 Grand Prize winners will receive $1,000 and a three-day, two-night trip to Los Angeles for the photo shoot.

Each of the up to 30 finalists will receive a year’s supply of Mighty Dog® food for small dogs, which features a variety of meaty formulas that contain protein-packed nutrition to help support the nutritional needs of small dogs’ active lifestyles.

For more information about the Mighty Dog® “Big Guy, Small Dog” Contest, visit